In this day of fast paces, long agendas, and multi-tasking, there is great competition over the reader’s eye. Who has the time to savor the daily news over a cup of coffee and breakfast? Who searches the classifieds for employment or keeps up with Wall Street through the business page? Not many! In the era of information, businesses need an electronic edge to reach the greatest audience, while providing the most current information instantaneously: nothing can help you accomplish this better than the internet.
There are many social sites on the internet, so deemed for the interactive potential they hold, which encourage up to the minute information, asking questions such as, “What are you doing?” and “What is on your mind?” While these sites are geared for more personal interaction, there is the potential for the business world to develop them as profitable tools. Here on the blogger’s blog, we will take a closer look at blogging as an over-looked business tool, and how to make the company blog work for you.