Tweeting your Blog

Now that we have spoken on the value of adding Twitter to your business, let’s talk specifics on how to make the two connect.

We’ve had a very successful quarter at our little café. We now have a collection of regular customers, some we have gotten through our Tweets. What we’d like to do is to increase customer awareness of our products and to get some feedback as to what they’d like in a coffee shop. First on our list is to schedule regular Tweets to go out advertising our blog. Here is a how to video that will tell you more.

Next, we need to set up our blog for customer interaction. Here’s one really easy way- Simply post a question such as,

Good morning, my fellow bean-heads! It’s always coffee time here at Fresh Brewed, and there are some awesome deals brewing just for you! Our featured product this week is a mocha latte’ with a twist- of peppermint that is! Just mention that you read it on the blog- and it is FREE! Just tell them Larry sent you. Now that’s hot!!

Hey- while you’re here- What Fresh Brewed products have you tried lately? What would you like to see in the café? Oh, and don’t forget to take the poll on the left side of the page!

Thanks!

Larry Latte’

Finally, be sure to update your blog regularly. A blog is meant to be socially interactive. You cannot interact if your readers aren’t interested in coming back. Updates can be planned in advance, allowing you to create your posts for the next month or so, then walk away to let Blogger do the rest. By connecting your blog with Twitter, you can generate more activity on your blog, which translates into brand recognition, product awareness, customer community, and improved profits.

The Electronic Flyer

Now we are past the beginning stages of Fresh Brewed, past the grand opening, and entering a new phase with our business and our blog. Where do we go from here? During the first 3 weeks since our grand opening, we have experienced a rush of customers: committed coffee drinkers, college students, business people, and even the curious. In the process we have gathered hundreds of names and email addresses. Whereas most businesses like to hand out flyers and coupons, Fresh Brewed takes the approach that electronic advertising is always better. So what do we use in the place of the copy and print shop? Twitter!


By linking to your customers on Twitter, you can send out messages that will bring your them in. For example- your peak hours of business are at 8am and 3pm. You want to target the late afternoon time when caffeine is usually avoided. You send out a message on Twitter, “Come in this week between 6&9pm for a free decaf or hot tea. Mention code FREBRE901.” Through Twitter customers can be made aware that Fresh Brewed isn’t just about caffeine and coffee. By adding Twitter to your Blog, you can expand the feeling of connection with customers in a lot less time than designing and printing a flyer, and, even more importantly- Twitter is free!